The Media Standards Trust and Value Added News

Sunday, 12 July 2009

The Media Standards Trust has come up with a new wheeze - Value Added News.

It is supposed to bring various benefits to journalists:

* Make your content easier to find with value added search
* Give proper credit to the author(s)
* Protect uses of your news content
* Make your news principles transparent
* Unlock the hidden value of your news archive

You can read more about it here:

I am deeply suspicious of the Media Standards Trust. Its Board of Trustees reads like a Who's Who of the New World Order and includes Julia Middleton of Common Purpose:

On the surface, this Value Added News idea seems reasonable enough but I suspect that the MST has ulterior motives.

Can you think what those motives may be?


One response to “The Media Standards Trust and Value Added News”
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John M Ward said...

Much of what these kinds of people put out seems plausible and even reasonable.

However, as you have already worked out, with the individuals behind this, it is almost certain that it is part of a media manipulation scam, dressed up to look as if it is strsight.

You were right to pick up on this, an I for one am grateful for the "heads up" on this outfit.

12 July 2009 at 13:04