It is supposed to bring various benefits to journalists:
* Make your content easier to find with value added search
* Give proper credit to the author(s)
* Protect uses of your news content
* Make your news principles transparent
* Unlock the hidden value of your news archive
You can read more about it here: valueaddednews.org.
I am deeply suspicious of the Media Standards Trust. Its Board of Trustees reads like a Who's Who of the New World Order and includes Julia Middleton of Common Purpose: mediastandardstrust.org/aboutus/people.aspx.
On the surface, this Value Added News idea seems reasonable enough but I suspect that the MST has ulterior motives.
Can you think what those motives may be?
