Spinners: The Next Generation

Thursday, 9 July 2009

Apparently when Gordon became Prime Minister he promised to end spin. I say "apparently" because I can't find the actual quote, I can only find lots of people complaining about how it never happened.

Now the creation of a PR agency called Game Changer by Labour apparatchiks indicates that they have no intention of changing their ways. It reinforces the evidence, as if any more were needed, that these people regard the media as something that exists to be manipulated by them. Alex Hilton is modestly described as a "founding father of the UK political blogosphere".

Interestingly, though, I think it shows how they think that strategies that work with conventional media can just be transplanted on to the internet, something I think (and hope) they will be mistaken about. They may find that one of the biggest problems is that internet users are often deeply suspicious of being manipulated by corporatism (Sony famously messed this up a few years ago).

I hope they get caught out by this . Despite the cynicism expressed by some I do still believe that an asymmetrical guerilla war can be fought - must be fought - online against these media manipulators. And I'm no tin foil merchant or BNP Nazi, just an ordinary British bloke who can't afford a home in his own country and is mightily pissed off about that and quite a few other things as well...


2 Responses to “Spinners: The Next Generation”
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Faust said...

Nicely opined, TM.

McMental's anti-spin pledge is hard to track down (like nailing jelly to the wall). But here's one offering.

10 July 2009 at 08:31
Alex Hilton said...

hmm, I did raise an eyebrow when I saw what my colleague had written about me. you have reminded me to change it.

I don't think communicating well is a bad thing. I'd like all politicians to do it. In fact, when I was a councillor I found most of the casework I had to do entailed interceding for people who would not have a problem if they could communicate well themselves.

if you're going to attack spin then you have to define what you mean. if you mean communicating well then i'll defend it. if you mean duping people then you're right, but then why attack spin? why not just attack duplicity?

alex hilton

10 July 2009 at 09:25